Startup Launch™ — From Idea to First Customers
A 4-week programme that takes aspiring founders from a raw idea to real, paying customers — the first step in the Builder-to-CEO™ journey.
UGX 250,000standard feePotentially subsidised or co-funded for partner cohorts.
What You'll Do
Four Weeks. One Idea.
Real Customers.
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Week 1
Idea
Define the problem worth solving. Build a one-page Lean Canvas. Set your first OKRs (Objectives and Key Results) so progress is trackable from day one.
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Week 2
Customer Proposition
Get out of the building. Run real customer discovery interviews, sharpen your value proposition and buyer persona based on what customers actually say — not assumptions.
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Week 3
Business Model & Market Test
Pressure-test your revenue and cost assumptions. Run a real market test — a pre-sell, a waitlist, or a small pilot — to prove demand before scaling anything.
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Week 4
First Customers
Convert your market test into paying or committed customers, and present a roadmap for now, 3 months from now, and 1 year from now.
What You'll Leave With
Evidence, Not Just a Plan
Apply
Apply for Startup Launch™
Tell us a little about yourself and your idea. No idea yet? Apply anyway — Week 1 is built for exactly that.
Thank you — we'll be in touch within 2 business days.
Your Startup Launch™ application has been received.